Press Releases
SanDisk Unveils the World’s Highest Capacity microSD™ Card
Mar 1, 2015
For the first time ever consumers can hold an unprecedented 20 hours of Full HD video1 on a fingernail-sized memory card
MOBILE WORLD CONGRESS, BARCELONA, March 1, 2015 – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today introduced the 200GB* SanDisk Ultra® microSDXC™ UHS-I card, Premium Edition, the world’s highest capacity microSD card for use in mobile devices. In just one year after introducing its record-breaking 128GB SanDisk Ultra microSDXC card, SanDisk has increased storage capacity by 56% within the same fingernail-sized form factor. Keeping up with the demands of today’s mobile users, the new card provides the freedom to capture, save and share photos, videos and other files without worrying about storage limitations.
“Mobile devices are completely changing the game. Seven out of 10 images captured by consumers are now from smartphones and tablets. Consumers view mobile-first devices as their primary means for image capture and sharing, and by 2019 smartphones and tablets will account for nine out of 10 images captured,” said Christopher Chute, Vice President, Worldwide Digital Imaging Practice, IDC. “As the needs of mobile users continue to change, SanDisk is on the forefront of delivering solutions for these demands as is clearly illustrated through their growing portfolio of innovative products, including the new 200GB SanDisk Ultra microSDXC card.”
SanDisk achieved this capacity breakthrough by leveraging the proprietary technology developed last year for the 128GB SanDisk Ultra microSDXC card, and creating a new design and production process that allows for more bits per die.
“We continue to push technology boundaries to deliver record-breaking solutions that transform the way consumers use their mobile devices,” said Dinesh Bahal, vice president, product marketing, SanDisk. “By focusing on achieving new capacity and speed milestones, we are able to deliver trusted mobile memory solutions that give consumers the freedom to never stop capturing, saving, or sharing – with the benefit of fast speeds to transfer it all quickly.”
Ideal for Android™ smartphone and tablet users, this Premium Edition microSD card combines
the world’s highest capacity and blazingly fast transfer speed of up to 90MB/s to deliver premium performance. At this transfer speed, consumers can expect to move up to 1,200 photos per minute2.
Through SanDisk’s updated Memory Zone app users will have even greater control over their mobile device's memory storage. In the Memory Zone app, users can engage the OptiMem™ app feature which monitors the phone’s memory levels to inform users whenever the internal memory falls below a user-defined threshold. Once this threshold is reached, the OptiMem app feature will automatically transfer some of their old photos and videos to their microSD card, leaving them with more internal memory to continue making memories. The app, available for free download from the Google Play™ store, is compatible with most Android-powered devices and allows users to easily locate, organize, transfer and back up data.
Pricing and Availability
The 200GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, features a ten-year limited warranty3 and will be available worldwide in Q2 at an MSRP of $399.99.
About SanDisk
SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide. For more information, visit www.sandisk.com.
*1GB=1,000,000,000 bytes. Actual user storage less.
1 Approximations; Results and Full HD (1920x1080) video support may vary based on host device, file attributes and other factors.
2 Based on 4.1GB transfer of photos (avg. file size 3.5MB) with USB 3.0 reader. Results may vary based on host device, file attributes and other factors. 1MB=1,000,000 bytes.
3 See www.sandisk.com/wug
© 2015 SanDisk Corporation. All rights reserved. SanDisk and SanDisk Ultra are trademarks of SanDisk Corporation, registered in the United States and other countries. OptiMem is a trademark of SanDisk Corporation. The microSD and microSDXC marks and logos are trademarks of SD-3C, LLC. Android and Google Play are trademarks of Google Inc.
This news release contains certain forward-looking statements, including expectations for markets, customers and product performance that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations or our products may not perform as expected, be available in the capacities or at the price that we expect, or the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K. We do not intend to update the information contained in this news release.
Media Contact:
Joanna Andrade
SanDisk Corporation
408-801-1792
Joanna.andrade@sandisk.com